STEVE JOBS ON MANAGING PEOPLE "BEST IDEAS HAVE TO WIN"

Apple is a very collaborative company with no committies ... organized like a start up "" Should the start up "starting paths" remain in the company so to maintain the foundations of the company? Probably as our companies grow we should never forget about our foundations and roots otherwise we become something different !!!

5 ways to kill your dreams - LIFE IS ABOUT THE JOURNEY- IF YOU HAVE DREAMS IS YOUR RESPONSIBILITY TO MAKE THEM HAPPEN

I dedicated the past two years to understanding how people achieve their dreams. When we think about the dreams we have, and the dent we want to leave in the universe, it is striking to see how big of an overlap there is between the dreams that we have and projects that never happen. (Laughter) So I'm here to talk to you today about five ways how not to follow your dreams. 0:35 One: Believe in overnight success. You know the story, right? The tech guy built a mobile app and sold it very fast for a lot of money. You know, the story may seem real, but I bet it's incomplete. If you go investigate further, the guy has done 30 apps before and he has done a master's on the topic, a Ph.D. He has been working on the topic for 20 years. 1:02 This is really interesting, I myself have a story in Brazil that people think is an overnight success. I come from a humble family, and two weeks before the deadline to apply to MIT, I started the application process. And, voila! I got in. People may think it's an overnight success, but that only worked because for the 17 years prior to that, I took life and education seriously. Your overnight success story is always a result of everything you've done in your life through that moment. 1:37 Two: Believe someone else has the answers for you. Constantly, people want to help out, right? All sorts of people: your family, your friends, your business partners, they all have opinions on which path you should take: "And let me tell you, go through this pipe." But whenever you go inside, there are other ways you have to pick as well. And you need to make those decisions yourself. No one else has the perfect answers for your life. And you need to keep picking those decisions, right? The pipes are infinite and you're going to bump your head, and it's a part of the process. 2:12 Three, and it's very subtle but very important: Decide to settle when growth is guaranteed. So when your life is going great, you have put together a great team, and you have growing revenue, and everything is set -- time to settle. When I launched my first book, I worked really, really hard to distribute it everywhere in Brazil. With that, over three million people downloaded it, over 50,000 people bought physical copies. When I wrote a sequel, some impact was guaranteed. Even if I did little, sales would be okay. But okay is never okay. When you're growing towards a peak, you need to work harder than ever and find yourself another peak. Maybe if I did little, a couple hundred thousand people would read it, and that's great already. But if I work harder than ever, I can bring this number up to millions. That's why I decided, with my new book, to go to every single state of Brazil. And I can already see a higher peak. There's no time to settle down. 3:14 Fourth tip, and that's really important: Believe the fault is someone else's. I constantly see people saying, "Yes, I had this great idea, but no investor had the vision to invest." "Oh, I created this great product, but the market is so bad, the sales didn't go well." Or, "I can't find good talent; my team is so below expectations." If you have dreams, it's your responsibility to make them happen. Yes, it may be hard to find talent. Yes, the market may be bad. But if no one invested in your idea, if no one bought your product, for sure, there is something there that is your fault. (Laughter) Definitely. You need to get your dreams and make them happen. And no one achieved their goals alone. But if you didn't make them happen, it's your fault and no one else's. Be responsible for your dreams. 4:11 And one last tip, and this one is really important as well: Believe that the only things that matter are the dreams themselves. Once I saw an ad, and it was a lot of friends, they were going up a mountain, it was a very high mountain, and it was a lot of work. You could see that they were sweating and this was tough. And they were going up, and they finally made it to the peak. Of course, they decided to celebrate, right? I'm going to celebrate, so, "Yes! We made it, we're at the top!" Two seconds later, one looks at the other and says, "Okay, let's go down." (Laughter) 4:47 Life is never about the goals themselves. Life is about the journey. Yes, you should enjoy the goals themselves, but people think that you have dreams, and whenever you get to reaching one of those dreams, it's a magical place where happiness will be all around. But achieving a dream is a momentary sensation, and your life is not. The only way to really achieve all of your dreams is to fully enjoy every step of your journey. That's the best way. 5:18 And your journey is simple -- it's made of steps. Some steps will be right on. Sometimes you will trip. If it's right on, celebrate, because some people wait a lot to celebrate. And if you tripped, turn that into something to learn. If every step becomes something to learn or something to celebrate, you will for sure enjoy the journey. 5:41 So, five tips: Believe in overnight success, believe someone else has the answers for you, believe that when growth is guaranteed, you should settle down, believe the fault is someone else's, and believe that only the goals themselves matter. Believe me, if you do that, you will destroy your dreams. (Laughter) 6:00 (Applause) 6:01 Thank you.

YOU NEED A BUSINESS !!! AND YOU ALSO NEED A SUPPORTIVE FAMILY

Business will fill our creative instincts and will push orselves using our knowledge and brain to generate money, but should never forget why we are doing what we are doing and who do we do this for, our families, and that is focus !!!! You need a supporting family even if they are the Clampetts. Hear of the Clampetts? These were my children. About the age when we started Finasar, that was me. I actually had brown hair in those days. This is my wife. These are my in-laws. I'm telling these stories because I think this is an important part of the talk. You can do this with a family. You can do this while working and serving in your church or things like that. It should be. You don't want to give up every part of your life. My wife was very creative though. For example, when we were working late nights, she'd bring the kids over at dinnertime. She'd bring a picnic. We'd spread it out on the table. They bring their homework. They'd stay from, say, 6:00 until 9:00. I'd help them with homework. It kept the family going. This is the family today. I coached two soccer teams for my daughter and three OM teams during this time. The soccer teams, we had a small field across from Finasar in the first building where we were. It wasn't actually in the zone where the soccer league was played but since no other parent would volunteer to even coach the thing, I said you have to bring them to me. So I'd walk across the street, they all drove 20 minutes but we practiced soccer and we had one season where we won every game and lost the championship and one season where we lost every game but somehow won the championship. Who knows? This group of people, right here, these three kids, these two, my wife and I. This is our one Christmas season we were late in shipments to customers because we had one oven where we could burn in every module we were shipping and we can only do I think it was 500 modules a day and we were behind. So literally one Christmas morning before we opened any presents, we took all seven of us in. We emptied the ovens. We took the modules that have been potted on Christmas eve, put them into the ovens and so on and went back home and had Christmas. The point is though we shipped a thousand modules on that next Tuesday or Wednesday or whenever it was as opposed to 500 and we made the delivery to the customer. So again, we tell that story among each other with a lot of pride. It wasn't a bad thing to help customers on Christmas and yet we're all still together. This is us and the kids turned out just fine. They're all in college now. FRANK LEVINSON

NEGOTIATION, TRY TO BE DISCONNECTED FROM THE DEAL, HAVING THEM WAIT WILL MAKE THEM WANT IT

Fredrik Eklund: Before getting into negotiations it’s very important to set a floor and a ceiling so you know where to move, right. Because if you don’t, you can be manipulated and you can lose yourself in the emotions. Because if you’re a good negotiator, you will obviously try at least to be completely disconnected emotionally from the deal and negotiation itself. Although you will play emotional. So if you’re not upset, you can play upset. But none of that matters unless you don’t have a floor and a ceiling. So you need to know if you go under the floor you need to walk out, you know, end the negotiation. And at the ceiling you need to know to accept so you can close the deal. Time is very interesting when it comes to negotiation. I always say in real estate time kills everything, all deals. But there’s a little bit of time, a few seconds, minutes, or sometimes a couple of hours depending on the situation which you can use and delay to get where you want because people get frustrated at a certain point and in a good way if you don’t give the information right away, just hold it back a tiny, tiny bit and make them wait, that could be good. As an example, when I go into an apartment and the seller is there always asking me at the end of the appointment, "So Fredrik, what is my penthouse worth?" I never ever give a price in the apartment. One, because I want to do my research and really go home and think about it and I don’t want to be drawn into any excitement, which I could potentially be because it’s so beautiful. But it’s also — for the purpose of this discussion having them wait three and a half hours for an email to come with a price will make them want it more and then having it come in writing will feel more substantial and real because it’s coming in an email and you have to wait for it.

THE TOILET PAPER APPROACH --- HOW DO YOU APPROACH ISSUES WITHIN YOUR FAMILY BUSINESS

Traditional Marketing is not working anymore

If one of the key things is Awareness, how do we do it more effectively nowdays? In his new book, UnMarketing, author Scott Stratten takes a hard look at traditional marketing tactics that aren't working, such as cold calling and direct mail, to rethink the way we do business. He looks at how we listen to customers – and how we don’t. He says, "Ten years ago if we would have had a (legal) way to listen in on conversations our customers and potential customers were having about us, we would have probably invested big dollars. This technology via Twitter is now free, yet many people, mainly marketers, are simply pushing out messages like ads. Brands that are guilty of this style of marketing are missing key opportunities to connect one-on-one with their customers.” Customer service in social media is so rare, it’s easy for companies to stand out just for being good listeners. Stratten notes Zappos empowers customers to use Twitter and other tools to communicate with the company. Still, he says, most brands big and small have a long way to go to fully capitalize on the connections that are possible through strong online relationships. Says Stratten, "If you believe business is built on relationships, then you should make building them your business."

What are your triggers?

Rebelion, Passion, Alarm attitude, Mystique, Trust,Prestige (Earning Respect)