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How does venture capitalist Ben Lerer decide which opportunities are worth investment? Lerer follows the inevitable path of disruption, targeting areas of the world that have not yet been disrupted by the internet... but soon will. Lerer seeks out sectors with glaring problems, major holes that need to be filled. By projecting the path of eventual disruption, savvy investors can make prescient decisions ahead of the curve. They're also able to identify startups set on solving real problems rather than existing for the sake of existing.
With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.)
David Cohn: How much money does it take to do this
MS: 1.5 million. (DC: Okay.)
MS: What do you think the response is going to be
Stuart Ruderfer: The responses mostly will be "no."
MK: I can help you.
MK: We've gotta figure out which brands.
KF: That's a great question.
Woman: Superior technology.
(Video) MS: How would you guys describe your brand?
MS: All right, what is brand Gerry?
Gerry: Unique. (MS: Unique.)
Man 4: My brand is FedEx because I deliver the goods.
Lawyer: I'm a lawyer brand.
Tom: I'm Tom.
(Video) Abigail: You brought your pictures, right?
A: So tell me a little bit how it relates to your thoughts and feelings about who you are.
MS: These are the people who shape the way I look at the world.
A: Tell me about this world.
A: What's the next one you want to talk about?
MS: The next one: This was the best day ever.
A: How does this relate to your thoughts and feelings about who you are?
MS: EEEEEE! (A: Thank you.) No, thank you.
A: Thanks for you patience. (MS: Great job.
A: Yeah. (MS: Thanks a lot.) All right.
Thank you very much, guys.