There is a mismatch between what science knows and what business does. Here is what science knows.One: Those 20th century rewards, those motivators we think are a natural part of business, do work, but only in a surprisingly narrow band of circumstances. Two: Those if-then rewards often destroy creativity.Three: The secret to high performance isn't rewards and punishments, but that unseen intrinsic drive--the drive to do things for their own sake. The drive to do things cause they matter.
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