Bestselling author and entrepreneur Gary Vaynerchuk began his career in his family's business, Shopper’s Discount Liquors. He soon rebranded the store as Wine Library, launching a retail website and boosting its revenue from $4 million to $60 million.
In 2006 Vaynerchuk launched Wine Library TV (http://tv.winelibrary.com/) , a daily video blog about wine. With the tagline "changing the wine world," the show offers an unpretentious approach to a historically stuffy subject. As the audience grew and word spread of his informal and unorthodox approach to wine, Gary made numerous national television appearances and landed a book deal.
He's recently launched a new consulting venture, VaynerMedia, which works with personal brands, consumer brands, and startups.
"[Vaynerchuk] ... brings a hyperkinetic style to the normally dry business of judging syrahs and merlots. "
Slate
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