On a cold December morning, the muppets arrived at our door. Why? To film a promo for the Be! Fund, of course. What is the Be! Fund, you ask? Well, as our two wacky and lovable muppets discovered, Be! Fund is India's first not-for-profit venture fund that will invest in young entrepreneurs, age 18-29, from low-income groups, to define and pioneer businesses that solve the social, economic and environmental problems they face in their lives and communities.
The promo aired on local cable channels in 50 slums across Delhi and is currently on air again, reaching over 1 million people.
And now the muppets are hoping for a viral hit online to be able to come back and film a second, third and maybe even a fourth show.
Shared by Lisa Heydlauff from www.goingtoschool.com
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