4/25/2016

The PC Is Dead — Smartphones Are the New Consumer Economy


We all need to purchase goods and services to live life in a modern economy, and how we get those goods and services is changing. As a global economic force, the PC is out and the smartphone is in, says marketing executive Molie Spilman.



Mollie Spilman joined Criteo in 2014 and leads all commercial operations globally. She instrumentally drove Criteo’s growth to a billion dollar business and a steady 90% customer retention rate. Most recently she’s won the IAB Service Excellence Award and is ranked the sixth most powerful woman in mobile advertising by Business Insider. Before Criteo, her two-decade career in advertising included executive roles at Millennial Media, Yahoo, Advertising.com and Time Warner.




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