9/19/2016

The Power of Changing the way you think







Innovation is no longer the crown jewel of large companies that can afford to fund research and development departments. The pace of technological change, and its democratizing effects, require organizations of all sizes to continually innovate. Even if the product or service on offer is successful, companies must work to disrupt their own gains. If they don't, those gains will be short-lived, says Roger Martin, former Dean of the Rotman School of Management at the University of Toronto.
How organizations successfully innovate is frequently the focus of Martin's attention, and here he addresses the research and development initiatives that operate outside the boundaries of day-to-day company activity. Called "skunkworks," these departments are factories of creativity and innovation that focus on exploring new possibilities, unburdened by the rigors of market requirements and efficiencies. Steve Jobs famously created a skunkworks to develop the Mac, and research and development departments are another manifestation of sequestered innovation, says Martin.
Ultimately what is needed is an innovative organization, not just an innovative department. Martin has seen many products emerge from skunkworks only to be killed by their parent organization for being pie-in-the-sky and untethered from larger organizational goals. How then does an organization become innovative such that it focuses on both innovating new ideas while exploiting current products? By listening to front-line employees, says Martin.
An organization's sales force, or other point-of-contact employees, holds the key to innovating in a way that is responsive to customer behavior. They will have more familiarity with how a given product is actually used than a room of designers locked away in a skunkworks. The result is a win not just for hardworking frontline workers over pretentious design departments, but a win for the organization as a whole as it requires a reevaluation of what constitutes innovation: simultaneous exploration and exploitation.
Roger Martin's most recent book is Getting Beyond Better: How Social Entrepreneurship Works.



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