A report made by Ernst&Young and The Economist Intelligence Unit.
Download the report at:
http://www.ey.com/Publication/vwLUAssets/Redrawing_the_map/$FILE/Redrawing%20the%20map.pdf
Key Survey insights are:
1.Competing in a new environment
The rise of companies from emerging markets has changed
the game and the outlook for business.
2. Expanding internationally
Despite the downturn and concerns over state intervention,
companies are still planning geographic expansion.
3. Innovations in innovation
Companies must rethink strategies to ensure that innovations
developed in one country are commercially viable in others.
4. Diversifying management
As companies deepen and broaden their presence in
international markets, the need for culturally diverse
management teams becomes all the more pressing.
5. Policy matters
Business will have to engage with governments and other
policy makers on global issues such as protectionism,
regulation and trade issues.
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