EXPANSIUS: BMW (South Africa). Defining innovation.

6/08/2016

BMW (South Africa). Defining innovation.

Source: www.bmw.co.za/innovations. Shot in the Netherlands utilising the moving sculptures of world-renowned artist Theo Jansen, this commercial, entitled "Kinetic Sculptures" forms part of a broader campaign which serves to highlight BMW's market leadership in the fields of technology and innovation. [http://www.bmw.co.za]

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WELCOME TO EXPANSIUS/ BIENVENIDO A EXPANSIUS

"Never give in. Never give in. Never, never, never, never--in nothing, great or small, large or petty--never give in, except to convictions of honor and good sense. Never yield to force. Never yield to the apparently overwhelming might of the enemy.

Never give in. Be willing to change tactics, but never give up your core purpose. Be willing to kill failed business ideas, even to shutter big operations you´ve been in for a long time, but never give up on the idea of building a great company. Be willing to evolve into an entirely different portfolio of activities, even to the point of zero overlap with what you do today, but never give up on the principles that define your culture. Be willing to embrace the inevitability of creative destruction, but never give up on the discipline of to create your own future. Be willing to embrace loss, to endure pain, to temporarily lose freedoms, but never give up faith in the ability to prevail. Be willing to form alliances with former adversaries, to accept necessary compromise, but never - ever - give up on your core values.

The path out of darkness begins with those exasperatingly persistent individuals who are constitutionally incapable of capitulation. It´s one thing to suffer a staggering defeat

- as will likely happen to every enduring business and social enterprise at some point in history - and entirely another to give up on the values and aspirations that make the protracted struggle worthwhile. Failure is not so much a physical state as a state of mind; success is falling down, and getting up one more time, without end."
-WINSTON CHURCHILL-

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6/08/2016

BMW (South Africa). Defining innovation.

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